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I have a very special guest here with me on this podcast episode. And he is going to talk to you about a deal that he got done, found a deal lined up the buyer all within 30 days collected a check, put it in his bank account. But before that, just really quickly if you are not yet watching my YouTube’s every day I drop a YouTube video each and every day over@youtube.com forward slash Justin Colby as well as you’re listening to my podcast here that I drop a podcast each and every day here at the science of flipping podcast. And if you need anything at all in your business check out the science of flipping comm go over and check out the science flipping calm if you want to talk to me, any of my management team we are happy to help you along those lines. But I want to bring in the man right now who I could not be more proud of someone who I’ve been coaching now for a very short amount of time and he is taking what I taught him in literally found a deal found a buyer and put 12 G’s in his pocket. All under 30 days. I want the cowboy closer himself. Clifford Walker What’s up dude? What’s going on me? Man? I can’t even do what you do doggy like that. You got to be country. That’s it. I don’t have enough of that country to send me man. Right right. Dude, listen, so I have you on here on this podcast. It’s going international. It’s literally on iTunes, Spotify, it’s everywhere. You yourself are in Texas, right? Yes, sir. The Dallas Fort Worth market, Dallas Fort Worth, I love that market. Man. I’ve done a lot of deals over there. And you’re about to do a whole lot more Baby, you’re about to do a whole lot more. So let’s talk about this deal. You know, again, I’ll let you give your story and you know, maybe a little background about you, who you are and what’s happening, what’s transpired over your short career so far, and then dive into the deal. And let’s talk about the deal. So give us a little feedback of who you are, dude.
Yeah, so my name is Cliff Walker, the cowboy closer here in Texas. I am a rancher. So I’m not all hat no cattle. But uh, so I’ve been in real estate now. just fell in forward, mainly wholesaling, doing a few flips. April will probably be my will not probably will be my second year in real estate. And then just trying to level up as as you told me, and started getting coaching from you, and now turning turning it into a full blown business, and not just a hustle.
Yeah, when we first met, I don’t know a little while ago. You know, what I heard in your voice and where you were at in your business and you you have already been in the business for about a year. But tell me about that, like that year. And you know, when we first talked there was a lot of struggle there. Right? You were trying to figure it out. You were brute forcing everything. You know, you’re kind of skating by like barely enough money to live but enough money you’re doing enough deals, that it was still sexy enough, but it wasn’t exactly the money you want. Let’s talk about that for a little bit.
Uh, yeah, it was I was I was like you said I was doing the deals. Um, my assignment fees really just weren’t what they needed to be to grow and scale a business. And so it was a lot of just failing forward and just kind of stumbling blocks and you know, hitting my head and picking myself up kind of kind of deal and then I knew that all right there there has to be more to it or what am I doing wrong or or not doing right?
Yeah. Well in a lot of that has to do with like, what is your game plan? What’s your blueprint and then running the blueprint running the game plan, like last night was, you know, Tom Brady versus Aaron Rodgers and I’m a sports guy myself, right. Like, Tom Brady just runs the game plan. Right. And that’s he sticks to it in what the game plan is what he runs and then he ultimately it becomes Tom Brady and I think a lot of people The reason why I wanted you to talk a little bit about that is that There’s a lot more people in your space, then you would maybe even think I think there’s a lot of people that are doing deals. But maybe they’re not very profitable, right, like deals are coming through. But they’re kind of, you know, like I said, it’s like running through walls when there’s a door right over there, right? Like, they’re just brute forcing it doing whatever it takes. And they’re spending marketing money. And then they look down at their profit and loss, and they’re like, barely breaking even, they’re barely creating enough money to really pay their bills. And I think that’s a common thing right now. And obviously, when we spoke roughly a year into your business, you are right, about the same spot, right?
Yeah, definitely, there was no structure there. So I was spending marketing dollars getting the deals, but wasn’t tracking anything. So I didn’t know what my KPIs were, I didn’t know how to scale ahead. I didn’t have any of those systems systems, excuse me in in in place to turn it into a business.
Yeah. And a lot of people want to do this business to make it a business, right, they either want to fire their job, they want to be their own boss, they want to create the level of income that they always desired, right? The same reasons, essentially, we all do it right. And then ultimately, to create wealth, right. But one thing that is for certain that I’ve found, after coaching 1000s of individuals across the nation is if there’s not an actual game plan, or a blueprint to follow. More often people fall into what you are going through in that first year, which was, you’re probably listening to a million different podcasts, you’re watching a million different YouTube channels, you’re all over the board, you knew enough to kind of get deals done and to be dangerous, but there was not an actual recipe to follow. Right? Exactly. And that’s what you know that what that’s what leads us to kind of this episode is, is I, you know, got my hands on your dog. And I said, Listen, man, you need an actual recipe, you need a blueprint. And I’m going to show this to you. And that’s when, you know, I brought you in started coaching you but let’s talk about this deal. I mean, it is, it is not uncommon for my students to be able to go out and within 30 days, and you even heard Marina on our last coaching call, right? Like she immediately took action the way you did it, like lined up a deal. Now, talk to me about this deal. How did you get it? How did you find it? what transpired? How did you get a buyer for it? How did this all go down within 30 days of you learning this process?
So yeah, I don’t know how deep I’m supposed to get into it. But I got this deal from one of your free marketing strategies that you know, me and taught me that it was kind of one of those things where it’s a marketing strategy that everybody knows about, but nobody’s doing and are overlook it all the time. And so again, it was one of those just aha moments, like there’s the door right there, walk through it, why are you going to run through the wall? Because, right? So I did, I started implementing that strategy into what I was doing every day, and picked up a free deal from another wholesaler that was needing to get the deal moved. And I just went through the steps that you took me to like, it really was. Man, it was simple. I mean, not that complicated. Like, I found the buyer, I had been working on my buyers list, and always continue to work on it by not just getting buyers on social media, but networking and actually vetting those buyers by picking up the phone and calling them and saying Hey, what are you looking for? What areas? What cities, you know, criteria price range, trying to build a true relationship with my buyers? Yeah, like, so I know that. Okay, Justin’s looking for a three bedroom, two bath, this price point. And this area. So when something comes up, I can now go to that buyer in that area and say, Hey, I just picked something up for you, I think is worth you looking at? Yeah. And essentially that’s that’s what I did. So from the time that I JV with the seller, the the CO wholesaler that I was working on. I mean, it was less than 30 days. Then we got I made 12 grand and yeah, yeah,
let’s go. Let’s go. And then from that point, talk to me about what’s happening with your business and how you already have other deals already lined up, ready to move, ready to close, back to back. Now this is becoming a system a recipe that you can just follow every day, every week, every month every year, right?
Yeah, absolutely. So kinda like what what you’re teaching me so now I’m taking those funds, that free money that I made and dumping it into Two more marketing to jail. But not letting off the gas pedal on this. And so I have two more in the pipeline. One, I literally just signed a contract today, with a wholesaler, I did see that this one was a home run deal. And so I structured it a little bit differently to fully capitalize on it. I love it. Um, get creative. Yeah, but it’s a 40k. wholesale, that will get off of that. And it’s scheduled to close on the fifth of February. Oh my gosh, today’s the 25th Oh, my gosh, next Friday, I’m gonna be waiting on that.
Let’s go. This is what I’m talking about. And this is the same type of system, rinse and repeat. Right? You didn’t do anything different. Go out there, find the deal, line it up with your buyer get paid each and every time right? Every time. And so now I want this to be a full part of my business. Yep. Is that the word not 100%. So like, the way I say it is I have a department right? Now I have a cute name for this right? I call it the in first profit method inverse profit method. So people talk about OPM, right other people’s money. I call this IPM inverse profit method. Right. And so I have a whole department that focuses only on that that is their only role all day, every day is to have that. And so that’s your next phase. Right? That’s what you’re talking about?
Yeah, absolutely. So I’ve done it now. Myself and gotten paid doing it. And now I’m doing the training to hire somebody or bring somebody on that can do that. Full time going forward and lead your full department or section of the business.
I love that too. I love that. So what’s your goals for 2021? Let’s talk about it. We are three and a half weeks into January, You crushed out a monster deal 12 G’s in the first 30 days and got paid on it. You have another deal lined up already. And it sounds like you’re gonna make more than that on the second deal. What were your goals? What are you trying to achieve here in 2021?
So for one build out more consistency in deal flow. I do have $1 amount that I want to hit, which is $516,761.
Give me a little bit more exact, please. I’m hoping you’re not just rounding it off to the nearest dollar.
No, no, I really not. So I that’s a specific number that my wife and I like have our business goals. Like we have true financial goals that we want to hit and love it down to roughly $43,000 a month and some change but to hit that net profit consistently. So definitely start building out some consistency and start building out a portfolio. So it’s small, but only for rentals this year that I want to throw in that throw in the bag, just want a quarter like that.
Hey, it’s for more and you have the start of this year. Yeah. So then progress baby. One thing a lot of people don’t understand is they may hear me on this podcast. If you’re listening to this on iTunes, there’s a video version of this on YouTube, go to YouTube, watch the video version say what’s up to cliff, the cowboy closer look at the big hat he’s got on we’re both wearing hats is his ads way better, by the way. So if you’re listening to this, go over to YouTube, subscribe to my channel, Justin Colby. But, you know, the one thing I will tell you is people see me 13 years going on 14 years in my career. And they take a snapshot of that that’s what I want. I want to be able to have multiple departments, multiple cities multiple. But man, that takes a while. I mean, it takes years to get there, right? I’ve invested hundreds and hundreds of 1000s of dollars in my own coaching to get to where I’m at today, right? And so what I would tell you and I tell everyone is this is a patience game. I’m not telling you not to be hungry. I’m not telling you not to be motivated. I’m not telling you not to run through walls when you have to. Absolutely you need to do all that. But also realize there’s a difference between someone like yourself, that’s two years into this business. And myself that’s going on 14 years in this business. There’s a big gap there. So give yourself that patience to be okay with growing when you say only for four rental properties. Brother, that’s for more than you have right this second. Right so that’s all gravy. That’s all to the good. be okay with that right now. Could you get to eight I think so especially running the model I’ve been able to coach you on now for the past 910 weeks or so. But, you know, listen, start somewhere and achieve and be very grateful for the amount of progress Progress you make. I think we all have these really massive goals, right? big, hairy, audacious goals. And we missed the little things that we achieve along the way, right? And takes away from our enjoyment, right? And takes away from our happiness about why we’re even in this business, like, what have we done, why we’re doing this, and you miss those, like, celebratory moments, like, you know, learning how to get in check in 30 days, and now being able to rinse and repeat that now to you. I know that was celebratory. But like, if you get four deals like go for eight, but don’t forget to celebrate the four, you know what I mean? Absolutely.
And I think that actually, that was a mistake, if I can be honest, that that I made looking at you veterans in the game, and and and, you know, the lifestyle and the cars and social media and everything else, you know, almost had to pause that and just focus on Okay, myself, my business, my family, like you said, start with the end in mind, what is it that I’m trying to get out of this? At the end of the day, I don’t want real estate to be my end all be all. I actually have a servant heart, I have a nonprofit,
that that’s where my heart is, you know. So if I can build this up and build enough rentals and things of that nature to where I can fully run and scale my nonprofit life. That’s the way I want to go. So Game Over, right? That’s, that’s the ultimate life for you. And I love that, right? Because Listen, to run a nonprofit and do the good that you need to do in the world, you need to make money. And I love the altruism of a nonprofit, where I disconnect is maybe I’m a little too much of a capitalist, but that nonprofit needs money from somewhere. So why not go out there and make it
one person said it best is a nonprofit is a should be termed a tax exempt. That’s right, instead of nonprofit. But yeah, it definitely needs money to run. And it costs money. And that’s something that I’ve also set up to where now my business will pay 5% of its profits to the nonprofit to come in. So as I grow in real estate and investor also grow as a philanthropist.
So that’s fantastic, dude, that is awesome. Well, Bro, I appreciate you, I’m so happy to see your success. Obviously, I’m invested in this with you, dude, you have, you’re going big places, you’re gonna make plenty of money, you’re new, plenty of deals, just keep rinsing and repeating the process. Don’t overthink it, don’t try to think that you’re smarter than just keep doing. And those things, those four rental properties will turn into eight real quick that you know, two or three checks every single month turns into four to six every single month. Just be patient continue to work hard, right and don’t, you know, you’re gonna start to make some pretty good money here really soon. You know, keep that same work ethic that got you here, I think it’s interesting. You know, you’re a part of my coaching. And so you know, some of my other students and, and I won’t name any names, but there’s a very successful student that I coach. And one of the things that he mentioned to me was how empowering it is to hear someone even like yourself or others that are on my coaching, that he’s forgot the things that got him to where he’s at, like he does seven figures a year already. He had hired me to make sure he understands how to scale and grow. So he doesn’t have to work as hard. But the reality is, he’s been around so long that he actually forgot what got him there. Don’t do that. That would be my my suggestion there. Right? Like keep doing the things that are getting you the results that you want. And never forget them. Right? He does. I’m not telling you don’t grow. And, you know, try different marketing and do different things. But you don’t give up what got you to this place. But what does get you to the next level is different than what got you here, right. So once to your point, once you are able to replicate what got you here, find the people that can run that for you. So it still runs every day, and then grow level up. And then have a different whether it’s different division, whether it’s different marketing, whether it’s different, whatever it may be. That’s how you get to scale. And then lastly, I would tell you, dude, focus on profits, focus on profits, there are too many people out there in the social media space. Talking about top line revenue and top line deals done. Listen, if you do 200 deals this year, but you only make money on one of them. Who cares that you did 200 if you do $2 million this year, but it takes you $1,900,000 to get there, who cares that you did $2 million. So those numbers are very sexy and cool for social media. But at the end of the day, focus on profits, how much money are you putting in your pocket? So you can do things like reinvest it and be altruistic and go into your nonprofit etc. Or just simply create the life that you and your wife really want. So if you focus on those couple things, Brother, you know you’re you know, there’s no bounds to You can go out and achieve
absolutely actually I wrote that profitability and consistency like on my board in my office like I tried that the first time like trying to hurry up and bring people on and hire and all that yeah so doesn’t work it doesn’t work no profitability and consistency for sure.
Amen my bro Hey thank you so much appreciate you as always, where can people find you if they want to look you up they want to do deals out in DFW where can people find the cowboy closer himself?
Definitely. On Facebook and Instagram Clifford the cowboy closer. My nonprofit is cowboys for the community. We’re on Instagram and Facebook as well. Definitely come out and hang out with us and serve if you’re in the Dallas Fort Worth and if you need any any deals move definitely reach out to me for sure. Let’s go baby. Let’s go alright man, I’ll talk to you on our calls. Alright, thank you.